Maxima Spot

Nissan relaunched their 4-door sports car with bold, striking new looks and upgraded performance to match. The ask was a teaser video (that turned into a 30 second spot) that would give some product insight but mostly thrill and excite the consumer. In crafting our story, we used the sport mode button as that transformation from an everyday drive to instant adrenaline, tying back to the dual personality of the 4-door sports car.