Dealer Showroom App
In an overwhelming lineup of 17 vehicles, this app was designed to help consumers narrow down or pinpoint a Nissan vehicle that best suits their needs in a straightforward and simple experience. Based off three different user personas, three different user paths were created: research, comparison and match finder. The goal was to educate consumers to their exact vehicle needs and wants, allowing them to have easy and knowledgeable conversation with dealers.
Role | Creative/Art Direction
Agency | Designory